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Do you want to be a successful Instagram influencer? How can you gain millions of followers, and gain lots of money and business opportunities? Instagram is one of the most powerful platform social platforms today. It has more than 800 active users every month, and therefore carries a huge value for brands. In fact, several Instagram influencers are charging up to $25,000 just for a single Instagram post.
It’s no secret that people make purchases depending on their favorite influencers’ recommendations. Having a million followers mean making a living as a successful Instagram influencer! Want to be one of them? Read on! Be honest. At some point, you wanted to become one, too! You absolutely can! Be Instagram famous, and earn thousands of dollars. If you’re not sure how to proceed, below are a lot of learning points.
Instagram is the best platform to share your own unique story
There is no doubt that Instagram is one of the hottest social platforms around. Many digital marketers think that it is the most effective place to engage with an audience. But, of course, it will also depend on the niche you are in.
For instance, if you are into politics or finance, Twitter is a better option. If you deal with tons of videos and images, then Instagram is surely for you. Instagram’s engagement rate is higher, compared to other social media platforms. It’s all because of the simple visual approach in which all the content is delivered.
Why do you want to become famous on Instagram? What do you want to be famous for?
Are you a funny person who wants to make people laugh? Or, do you have an incredible taste in fashion, and you want people to see you as an inspiration? As an expert in a specific field, you clearly have the right to help other people improve on something.
What do all Instagram influencers have in common? They all deliver value to their target audience. It’s crucial to provide value. Remember, without it, there would be no following and fame!
Think about all the famous people you follow. Kim Kardashian? Kylie Jenner? Cristiano Ronaldo? Selena Gomez? People follow them because they like them. They get inspired by what they do. Through their passion, they get to convince people to stick around. Do you want to be like them? Then, act like them! Provide valuable content to your target market.
Why should you be on Instagram?
1. Internet users love engaging with different brands in this platform.
Instagram is a good platform for business owners. In this platform, it’s a lot easier to reach out to customers. We know very well that there’s no use talking when no one is listening, so you need to go where your customers are hanging out. Do you think they are looking for new styles? Are they looking for a new restaurant that serves the best lunch meals? What kind of celebrity gossip are they searching for? Whatever it is that they are looking for, they can check it on Instagram with a single click, and hashtag. People love engaging on this platform because all the beautiful images are very inviting and encouraging.
2. On Instagram, users are always ready to talk and shop.
Instagram is constantly growing, and exploding with new updates. It increased its daily active user rating significantly more than its rival Snapchat. Is there anything else you can’t do on Instagram? Today, it seems like “stories” are more powerful than “snaps.”
If you want your brand to be Instagram famous, don’t ever make the mistake of neglecting the most engaging and visual social media platform in the world! A marketing strategy with no Instagram details is not an efficient arrangement. It is a lead generation and selling tool, and would definitely be an amazing addition to any marketing plan.
3. Customer lead generation is non-stop on Instagram.
Instagram is powerful at targeting good prospects. Yes, even more powerful than Facebook in some aspects. With just a simple hashtag, you can lead your customers and readers to a brilliant feed with tons of beautiful images. With the right strategy, more and more people would be asking for your influencer rates.
Adding a location tag can lead you to a vast list of prospects. Where else can you do that? Familiarizing yourself with the platform cant take quite a while, but once you get the hang of it, looking for customers on Instagram can take less than a few seconds. Instagram is truly a reliable lead generation solution. No time will be wasted!
How to be an Instagram influencer? Do you want to be Instagram Famous? Here are some tips!
1. Select a niche you are genuinely passionate about.
So, you want to be an Instagram influencer? The first thing you need to think about is the niche that suits your own personality very well. If you are maintaining an Instagram account for your business, then pick a niche that can help you reach out to your target market.
Niche is not just about business opportunities. You need to find something you’re very passionate about. What is that thing that immediately captures your interest? Are you an expert for something? DIY crafts? Food matters? The latest fashion trends and styles? Your Instagram posts should always reflect whatever truly interests you and not some random stuff.
2. Create a noteworthy, catchy bio.
To become an Instagram influencer, the first thing you need to do is find a niche that suits your personality. This needs to be something you’re passionate about. Something in which you have a good deal of knowledge and interest. Just because someone else is doing something and is successful, doesn’t mean you should too.
For example, let’s say you’ve seen that people who post about fitness on Instagram have more followers. Should you too start doing the same, even if you don’t have the slightest interest or expertise in it? Definitely not. Remember, on social media, you can’t make it if you fake it.
So pick a niche that you’re genuinely passionate about. Maybe you’re great at DIY crafts? Or maybe you love food, and have a great deal of interest in different types of cuisines? Maybe you’re into fashion and are always aware of the latest styles and trends? Your Instagram posts should reflect whatever truly interests you and not some random stuff.
Your niche might even be a combination of different things, as long as they’re not random. Here’s an example of an Instagram influencer whose niche is food, travel, and lifestyle. As you can see, her Instagram feed has a good balance of posts relating to all of these.
3. Make an attention-grabbing, appealing insta-feed.
If you are trying to become an influencer, this is one of the pre-requisites you should remember. Your images should be visually appealing, and at the same time adhere to a specific theme.
Having a hard time thinking of a particular style? Well, look at the feeds of your favorite influencers again. Like them, you can use different photo-editing apps to enhance your photos before you post them. Below are some easy-to-use applications:
- Pixlr. Pixlr was originally a completely web-based image editor, providing Photoshop functionalities for free. Need to sharpen, blur, resize or add text to images? You can do pretty much everything you want with this sweet little photo editor app.
- Facetune. Do you want to reduce your wrinkles, enhance your cheekbones, make your eyelashes look fuller, get an instant tooth whitening treatment and straighten your nose? Well, Facetune can make your face look even more beautiful. Your Instagram selfie friend!
- Snapseed. Snapseed is powerful, user-friendly, and developed by Google itself. It comes with 26 built-in filters and tools that can help get a spectacular Instagram feed. This is considered as one of the best apps for serious photographers.
- Adobe Photoshop Express. In the ever reliable Adobe Photoshop Express, expect to find the usual tools like rotate, crop, remove red eye, balance and straighten. You can also add objects from other images to your own photos, creating highly unusual and unique results.
- VSCO. VSCO is the way to go if you prefer a simple app. It can be used both as an Instagram photo editor app, and a camera app. The app’s user-friendly sliders can help you adjust the temperature, saturation, sharpness and lighting effects of the images.
If you don’t want to use any the mentioned apps, then settle for Instagram’s built-in filters. Those filters will make the photos even more beautiful. However, before using it, sure that your images are taken in high-resolution.
4. Get an Instagram business account.
Becoming an Instagram influencer is not only about posting engaging content. It’s also about business opportunities. Why don’t you make a business account? This would allow you to access different insights. You will be able to see your follower demographics, and the posts which have the most comments.
By having a business account, you can gain access to various analytics data. This will tell you the number of times and days which you got the best engagement.
Do you know that follower demographics are very important? This crucial piece of information can help you pitch to brands, as well as other influencers, for collaborations. Moreover, you will be allowed to run ads.
5. Post content consistently.
Sharing content regularly is another important prerequisite to become an Instagram influencer. I’m sure you’ve noticed by now that many influencers post almost daily. Some of them share a few times in a day, or even a few times in a week.
Research show that increasing content posting frequency can improve engagement rates. Choose your posting schedule wisely. It needs to be something you can stick to in the long run. Setting unrealistic goals you can’t adhere to will not help you in any way.
If you are having a difficult time posting regularly, schedule your posts using tools like Planoly, Buffer, Ripl or Preview. These platforms allow users to create content in advance, and set posting dates and times. So even if you’re at sleep, or out spending time with the family, your content will automatically get posted.
6. Share your unique stories.
You can’t become a brilliant Instagram influencer just by sharing captivating images. Remember that the captions that come along with all the photos are as crucial as the photos themselves.
Use images and captions to tell distinct stories to reach out to your followers on an emotional level. Give them reasons to follow you, trust you, and engage with you. Be genuine. Share authentic, inspiring personal stories.
Travel, and fashion bloggers usually tell the best stories! Several travel bloggers go around the world despite having medical conditions. Some fashion bloggers, on the other hand, walk around in style regardless of budget constraints. It’s not about overspending–it’s all about finding the right clothes depending on your budget, no matter how small it is. These accounts are usually well-received by followers, and brings about high engagement rates.
7. Leverage on the power of Instagram Stories.
As the years progress, more and more people are joining the Instagram Stories bandwagon. This is probably one of the coolest features in the digital landscape right now. Over 200 million Instagram users are using it every single day. It’s clearly a perfect tool that can help you gain further visibility and followers.
Instagram Stories are not only for your followers. Even those who don’t follow you can discover you through hashtags and locations. If you want, you can also include an outbound link to your post, and utilize the “swipe up” option. This is an amazing way to build new relationships, and grow your current ones.
8. Don’t buy followers.
Purchasing followers is considered as an Instagram rookie mistake. For many Instagrammers, fake followers are their tickets to success. This is not how it should be, though. If you want to become an Instagram influencer with long-term success, and more money, organic is the way to go.
It’s not easy, and can’t happen overnight. But, come to think of it. There really is no convenient way to success, right? These paid followers can be detrimental to your online growth because they won’t be engaged enough. Buying followers would increase your follower count, but it won’t improve engagement. The outcome? It will impact your engagement rate, reducing brand collaboration opportunities.
9. Use the right hashtags.
Hashtags are important because they enable your posts to be found by other Instagram users. Instagram allows every user to use a maximum of 30 hashtags on every post. Maximize your hashtag usage!
One thing you should remember though, is that hashtags with high search volumes are not necessarily good for your brand. High search volumes means high competition as well. This means that the chances of your post being discovered using those hashtags is weak.
Pick hashtags with decent search volumes which can maximize your chances of appearing at the top posts.
10. Engage with your followers meaningfully.
Social media is all about knowing people, and engaging with them. Engagement is one of the most crucial components that will help you become an Instagram influencer. What would you do if someone comments on the photo you just posed? You reply to them, of course. It would also be great to return the favor by commenting and liking their content.
Do you want to increase your engagement? Here’s a quick checklist you can follow:
- Include call-to-action statements in your captions
- Post at that specific time you’re likely to get maximum engagement (if you have a business account, you can use insights to know when the best times are)
- Host contests and giveaways
- Use polls in Instagram Stories
- Follow similar Instagram accounts, and engage with their content
10. Tag relevant brands and contact them.
There are actually two stages towards becoming an Instagram influencer. The first, of course, is to grow your followers organically and engage them. The second, and probably more important for some, is to make money as an influencer.
So, once you have been able to grow your followers above a thousand and have decent engagement, start your outreach. The easiest way is to tag relevant brands on your photos to put yourself on their radar. Sometimes brands even feature such photos on their Instagram account giving you greater visibility.
Using Instagram would help you grow your online presence. Here are some tips.
There are two stages towards becoming a really famous Instagram influencer.
- Grow your follower count organically, and then engage them.
- Make money as an influencer.
You can start your outreach once you have grown your follower count to above a thousands, and once you already have decent engagement. Tag relevant brands in your posts. This way, you can put yourself on their radars. At times, brands even feature these photos on their Instagram accounts, giving those who shared them greater visibility.
If you want, you can also send direct messages to relevant brands. Don’t hesitate to reach out to them, and look into possible collaborations and projects. What can you offer them? Work on a pitch that talks about why you are contacting them.
Do you need help in finding, and connecting with relevant brands? Consider joining the following platforms:
Take note that some of these platforms require a specific follower count before you can participate in some campaigns.
You are destined to be an Instagram Celebrity!
Instagram is an amazing place for marketers. However, setting up a business account, and posting regular content is not enough. You should have a strong strategy to grow your online presence, and attract business opportunities. In order to increase engagement, collaborate with other influencers and organize contests for your followers.
Growing your Instagram outreach requires tons of patience and effort. It might take a while before you see the results, so in the meantime, be productive, and work consistently.
How to make money on Instagram? Do these now!
Keep in mind that utilizing your Instagram account for business doesn’t mean that you shouldn’t “enjoy” it. Be patient, keep your cool, and have fun! Soon, with very little effort, you will be turning heads. Just make sure that your content wouldn’t bore your audience. What are you waiting for? It’s time to conquer the digital world through Instagram!
DO YOU WANT TO BE INSTA-FAMOUS? WHAT DOES IT TAKE TO BE AN AMAZING INSTAGRAM INFLUENCER? ? LET ME KNOW YOUR THOUGHTS! I WOULD LOVE TO HEAR FROM YOU!
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