Pinterest Marketing Guide: Your To-Do List
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Pinterest can help our business like no other social media account, search engine, or productivity tool can. People come to this platform for inspiration, allowing your brand to make an impact in a powerful, creative way. Make sure your target clients see your awesome pins the next time they come to this platform to discover new ideas and plan their next purchase.
Like other digital platforms, Pinterest marketing is data-driven. You need to create content to measure and analyze your results continuously. So you are already familiar with how things work. The next thing you need to do is to practice what you’ve learned. Make more pins and make Pinterest a part of your day-to-day routine.
Make Pinterest a Part of Your Daily Routine: To-Do List
1. Do Keyword Research for the Image
The right keywords help organize your content and make it more discoverable. Pinterest is not only about sharing captivating images. Those images need to be accompanied by keywords to increase the chances of being seen. Thankfully, we don’t need any expensive tool on Pinterest to find the right keywords to go with our pins.
There’s also no need for us to start from zero. We just have to look for those phrases and keywords people are already searching for. Figure out what’s already working. Keyword research should be the number one thing on your Pinterest to-do list! Do keyword research the moment you decide that you want to make a new pin.
Go to Pinterest and then type a key phrase in the search bar. Check the suggestions. Click on one of the top results and see what those pins look like. For example, are there pins that redirect to blogs and online stores? This is a crucial step, especially if you come across a website or a store that offers the same products.
If other bloggers and entrepreneurs use that word for advertising their products and services, then it must be an effective keyword. You need to write that down and consider using it as you optimize your pins for search. Collect all the data needed.
Prepare information for the following and incorporate your keywords:
- Captions and hashtags. Determine up to three hashtags for every pin and include them in the caption.
- Heading. Click here for a list of catchy headlines.
- Alt description. Don’t include the hashtags here.
- The URL the image will be redirected to.
Doing this allows you to research your competition and find the best keywords for your pins. You need to look for images that, when you click over, have social proof, huge traffic, and reputable names in your niche.
2. Include the URL Where You Want the Traffic to Go
In the U.S. alone, 86.35 million people use Pinterest, making it an excellent platform to organically boost brand awareness, convert more visitors into leads and improve sales. If you’re still not using Pinterest as part of your visibility marketing strategy, you’re missing out on many opportunities. I redirect all my pins to my blog to improve traffic. You can do the same or redirect it instead to your online store.
If you’re a blogger selling printables, you may want to redirect that to your store. Let’s say you created a Christmas meal planning printable. You can make a pin for that and include the shop’s URL. This is a great idea during the holiday season when people are looking for organizational tools to make meal preparation more manageable!
3. Create a Pinterest Image in Canva
There are so many reasons to love Canva! It just makes my routine faster and easier. Even if you use the free version, there are tons of templates you can use to create Pinterest images. I, however, prefer a paid account for one reason. It allows me to resize images!
If there’s a Pinterest design that I love and want to use on other social media networks, I can easily do so with the paid version. Those not yet used to making images on this platform may find it a bit complicated at first, but when you get used to it, everything’s so fast. You can even do several Pinterest images ahead of time.
Once done in Canva, I download my images and put them in my Pinterest folder on my desktop. I can always go there and grab them later. That folder could be on your desktop, Dropbox, Google Drive, or anywhere, as long as it’s accessible. Now that your keywords, image, and other pin information are ready, it’s time to create your pin!
4. Create Your Pin
Create your Pinterest pin. Next, save it to your most relevant board. It can be a group board or a board that you created. If you’re just starting, use your boards when sharing pins for the first time. And, make sure that the pins are clickable!
This means that people can just click the image, which will take them to the site. Before, the images were automatically clickable. But they changed it. Now, the photos aren’t clickable. Instead, you have to click on the link. If you’re a verified merchant, they make it clickable, but if you’re not, you need to make your images clickable. People lost a lot of their traffic because of this.
Do this for up to three images per day. As for the best time to upload, that depends on what your data will tell you. If you’re just starting to grow your Pinterest, try pinning them around 5:20 PM Pacific Time. This is a great start if you don’t know yet when your ideal clients are online. The time will, of course, change as you analyze your data and choose the best time that works for you and your followers.
5. Update Your Pinterest Recording Sheet
After uploading the pins, record all information in your Pinterest Recording Sheet. Having a tracker is essential since if you see one pin that is working, you would want to replicate that same success. Recoding everything in a simple Google Doc can help you monitor data and check progress.
Each time you share a pin, update the tracker. All you need to do is label columns and include details like the date, title, description, website link, image, and Pinterest ID (you can just copy and paste this from Pinterest). Also, note whether or not the pin is on Tailwind.
Then, once every few weeks, evaluate things and check the pins. Spot which ones are performing best and what improvements you need to work on.
Use Tailwind to Grow Your Business
6. Schedule a Pin on Tailwind
Please choose an image you pinned on your board 48 hours ago or longer and schedule it on Tailwind. You can pick from your list of group boards and personal boards. Each image scheduled in Tailwind shouldn’t be posted to more than three to five boards.
7. Share Pins in Group Boards
I make sure to look for boards that are not necessarily all mine. Remember group boards?! Users use group boards to discover new ideas, collaborate, and increase their chances of going viral. Most importantly, it nurtures a sense of community among users. When you get a lot of repins, more people will visit your blog or site, and you may get more traffic and clients!
8. Join Tailwind Communities
Choose communities that you want this image posted on. On some days, I might have anywhere from seven to ten printable communities because I really want my pins to go viral. With blogging, I have 20 communities. I can’t manage 20 a day, so on some days, I may do 5. It depends on how much time I have. It’s up to you how many.
You can join many communities but don’t forget to read the rules. If it’s one-to-one, schedule a pin to return the favor. Choose an appropriate pin of someone else’s and put it in the draft. Then, schedule them to the appropriate boards. This routine is good for newbies.
Once you get the hang of things and are already familiar with the kind of boards you have, you can skip the whole draft thing. Never do more than 30 pins total on Pinterest per 24-hour period. This includes manual pins, Tailwind pins, and your repins. The whole spam thing can get your account shut down.
9. Reshuffle Your Queue
Reshuffle your queue so other people’s pins are mixed in. Reshuffling is entirely optional but can help you organize your board so it wouldn’t look spammy. It has to look natural. I sometimes reshuffle twice after I’ve done my pins and reshuffle again after I’ve done communities. Just to be on the safe side.
10. Step Up Your Content Creation Game
Pinterest marketing is an ongoing process driven by powerful images. People go to this social media platform to get inspiration, so there has to be a steady flow of content. Sometimes, you’ll feel like you’re running out of ideas, but there is always something new to offer!
For instance, if you’re selling health supplements, you can list the ways they can help people and start from there. Can these products boost one’s mood, energy levels, and immune system? Here’s an idea. Feature one benefit in every pin to show people that this product can contribute to their overall wellness and that they should buy it.
Typically, people go to Pinterest for holiday stuff between October and the first week of January, so your views may increase. That’s really fun.
The Best Way to Share Pins
You may be wondering what the best method to share pins is. Sometimes, you can pin it straight from your website through Tailwind’s Chrome extension. Other times you can use the create function. I’ve done it both ways.
The word on the street is to use the create function on Pinterest. But that may change. If you start noticing traffic changes, maybe things are shifting again. I will let you know if there are massive changes in the platform again. For now, you can do it both ways!
The Importance of Communities and Group Boards
If this is the first time you’re doing this, you may not have a lot of communities and group boards yet. That is OK. You need patience and time to explore this platform. But here’s how it works and why participating in group boards is important.
Pinterest suggests your boards to other people. When you go to communities and pick a pin and put it in the draft, think about where is the most crucial place to repin that pin. One, your own board, right? When you pin someone else’s pin on your board, they get notifications. They will come to look at your board. There’s a high probability that they’ll gonna like your pins, and they’re going to repin your pin. It’s all about visibility!
You want to be seen and heard. People would want to see your brand. So when you pin someone’s pin on a group board, that is authentic. It’s like you think that pin is cool and want to show it to as many people as possible.
Two, I will also repin them to a group board. It shows the owner of their pin that it is pretty awesome, and you want to showcase it on a group board. If you do this a lot, people will think that you’re authentic and that they can trust you. They would want to follow you and look at your stuff.
For Pinterest marketing to work for you, you must take it seriously. Take advantage of every feature. Incorporate your Pinterest strategy with your social media strategy to drive more traffic to your online store or blog. Furthermore, be patient as you deal with all platform changes.
If you want to do just one pin a day, that’s fine. The point is that you need to be consistent. Do three or five if you want to get millions of views as I do. Make Pinterest a part of your to-do list daily to have steady growth.
Need help with Pinterest Marketing? I can help you grow your Pinterest so you can increase your sales and get more clients. Let’s chat!