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Is your blog a hobby not earning its keep? Would you rather your blog make you series money?
Recently I met someone who runs a nice blog with lots of awesome information, but she was only doing it for fun, you know, the usual blogging as a hobby. We eventually scheduled time where I showed her how to treat her blog like a business so she could make cool money from blogging.
If you’ve been thinking about this as well, and you mean serious business about blogging as a business, pay rapt attention to the following points that will enlighten you on how to treat your blog like a business.
1. Make Your Blog Unique By Blogging In A Niche
That this is the first point is no coincidence! If visitors to your blog cannot easily discern your blogging focus or the particular value you intend giving them, chances are high it will be difficult selling anything to them.
If I were to ask you right now, “What are you currently working on?” you’re most likely going to start ticking off on your fingers (and maybe toes) a long list of all the projects you’re currently working on, including those you “intend” to start working on. It likely won’t be a list of how to reduce stress as an entrepreneur.
While there is no right or wrong answer to that question, you’ll notice most of us are probably focusing only on the big things and pushing the little things (which usually are what matters most) aside.
You know, those little things of “when last I spend time with family?” Or, “When did I just spend the morning lazing around on the bed and having some “me” time?”
I guess the latter questions would not be as readily answered as the first one. Why? Because everyone is busy chasing their careers and business. After all, being an entrepreneur is no child’s play. It involves lots of work!
You woke up one morning and thought you needed to monetize your blog. Not really! The real story is that at one time you got this burning desire to reach out to others with stories of your life experiences, or to enlighten others on something you’re very knowledgeable about. In this digital age, the obvious path to follow in achieving this is to start and monetize your blog.
On the strength of that passion and enthusiasm, you got your blog set up, not on some free hosting site but on a professional self-hosted site that tells people you’ve been there, done that.
Several months down the road it begins to feel as if the stream of creativity and passion has dried up, you’re the only one putting in all the efforts, while the blog doesn’t lift a finger. What you need is some rain to get things wet and get your creativity juices flowing. Those showers can only come when you monetize your blog and make it a rainmaker!
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