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Influencer marketing is one of the fastest-growing customer acquisition marketing approaches. It is an amazing way to help bloggers, business owners, and other online personalities increase brand awareness and reach new audiences. Do you know that more and more marketers are now dedicating a huge portion of their budget for influencer marketing?
Today, influencer marketing is no longer just an industry dominated by celebrities paid to promote products. The focus has already shifted towards passion and authenticity. More and more advertisers are focusing on passionate, authentic content creators who have small yet loyal followings and engaged audiences. Now, that is the future of advertising!
Use Influencer Marketing to grow your business!
1. Come up with an Influencer Marketing strategy.
There is no single formula for running a successful influencer marketing strategy. It is not a set-and-leave kind of strategy. This is a thorough process that requires frequent follow-ups and careful monitoring. As a newbie entrepreneur who wants to grow an online business, you need to learn many things. It’s best to start by reading more about the history of influencer marketing.
2. Collaborate!
Aim for collaboration at all times. You will get better ROI when you partner up with influencers as a collaborator. By doing so, influencers will have a better understanding of you as an entrepreneur, your brand, and may have an interest in helping you grow online.
Choosing the right influencer can be a time-consuming task, though. See to it that you end up with one who can become a good brand advocate. This is where ROI improves. When you end up with the right influencer, he or she will start to talk about your offering naturally. It is no longer just about the contractual commitment he or she has with you. Collaboration goes above and beyond that!
Are you having a hard time connecting with the right influencers? Click here.
3. Always go with high engagement rates.
Engagement rates are important, especially with influencers with smaller followings. This is because that small following is more interested and involved in what that influencer has to say. It’s perfectly fine to start small. As your business grows, you can move towards influencers with bigger followings, but lower engagement rate. As long as these personalities introduce you to more potential clients than you had before, then a bigger return of investment is still possible. For now, look at engagement, not the number of followers!
4. Focus on your industry.
Don’t pick an influencer in another field just because they have millions of followers. If the content produced is not interesting for their audience, then you won’t get an effective ROI. You wouldn’t want to waste your marketing budget on working with the wrong personalities.
5. Make an amazing pitch.
Finding the right influencers takes quite a lot of time. Consider that time as an investment! You are trying to kickstart a mutually beneficial relationship here, not just a business transaction. So, how can you reach the right people? Make a good pitch!
As an online business owner, you need to take advantage of influencer marketing to further grow your venture in the digital landscape. Growing your brand online involves a lot of challenges, so you need to explore every avenue to reach your business goals. Start your influencer marketing journey by reading about influencer programs, and how they benefit small businesses. There are also a lot of influencer marketing platforms out there that you can partner with.
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