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Pinterest is the ultimate game-changer for us bloggers and entrepreneurs. It’s not just a social media platform but a powerful search engine like Google! You can call it a visual search engine. If you are not using this to grow your brand and business online, you are missing out. Want to know how to increase your Pinterest views and gain a bigger following? Let me share with you how I managed to gain 3.1 million monthly Pinterest views, which equates to more than 61,000 + organic blog page views each month.
What is Pinterest?
Pinterest is a visual search engine and social media platform that allows people to share their thoughts and discover new interests by posting (in this case, known as pinning) videos and images to their boards (and also other people’s boards!). Then, you can browse what other users have pinned, and at that same time create your own collection of pins with a common theme.
Pinterest connects like-minded individuals all of the world through those things they find beautiful and interesting. It’s very much focused on various people’s lifestyles. Also, just like Facebook and other social networks, people can perform social functions like liking, repinning, embedding pins on websites, and commenting on the pins of other people.
What are the most interesting uses of Pinterest? Learn from my Pinterest Journey!
My Pinterest journey wasn’t an instant success. For the longest time, I’ve been stuck at around 200,000 monthly Pinterest views, so I decided that something needed to change. So I began experimenting with my Pinterest marketing strategy. And that’s when the numbers began climbing.
It took me about a year and I finally reached 3.2. million monthly Pinterest views, which are 61,000+ organic blog page views!
The cool thing is that you can do this in 1/3 the time when you use your own creative juices and follow the strategies I am going to share with you.
As a result, I also managed to divert traffic to my signature online course Simple Profit. And I share this every day with my fellow bloggers, business owners, and influencers out there. 🙂
I’m telling you now that Pinterest is indeed a marketing gold-mine, and can bring big success and revenue to people who use it well. I have some wonderful tips that can amplify your marketing as well.
Still, thinking twice about using Pinterest? Here are the reasons why you should take advantage of it to grow your brand!
1. Pinterest is free for everyone online!
As a newbie influencer and business owner, you may be overwhelmed with managing your budget, growing your brand, and implementing strategies.
Think of Pinterest as your best friend during these times. You can use it for free!
While there are options for promoted and paid pins, many users are enjoying incredible organic reach through Pinterest. All you need to do is engage and continuously work on new techniques to increase Pinterest views.
2. It’s dominated by the ladies!
Pinterest is female-driven, so it’s perfect if your target audience is made up mostly of ladies. Do you know that according to statistica.com, 76% of Pinterest users are female? From fashion and home improvement ideas to pets and technology, women are pinning all kinds of content on Pinterest.
3. It’s informative.
Want to know more about your target market’s common interests and demographics? Analytics for Pinterest is the answer.
Pinterest offers comprehensive analytics that helps us get to know our audiences better. With the informative data Pinterest Analytics provides, you can communicate with them in a more strategic manner, and improve your Pinterest views, revenue and online presence.
It’s amazing since a lot of online business owners say that the data they get allows them to estimate product demand, thus lessening losses and increasing efficiency.
Not sure how Pinterest impressions, Pinterest insights, and Pinterest metrics can impact your strategy?
Spend some time researching the definition of impressions, and explore Pinterest business analytics. Once you understand Pinterest analytics and view your Pinterest views per month, you will be able to monitor your progress and make necessary adjustments.
4. It’s inspiring.
One of the most common reasons people browse Pinterest is to look for inspiration. They want to search for, and share new ideas, suggesting that they are open to discovering new products, concepts, and brands.
Sharing is caring. Sure, you can share your thoughts and ideas on Facebook, Twitter and Instagram, but Pinterest offers a unique kind of magic. From a digital marketer’s perspective, this means that the compelling content on this platform has a better chance of spreading organically, thereby creating value and exposure.
5. Pinterest converts more browsers into buyers.
More sharing equates to more conversion. When you use Pinterest, you lessen the gap between discovery and conversion, making it more convenient for audiences to get straight to the source. Pinterest users are most likely to convert into sales and leads faster compared to other social sources.
6. Pinterest generates lots of traffic!
Pinterest generates more traffic by increasing the links back to your website. My Simple Profit Online Course earned traffic because of it! It’s actually more effective at producing traffic back to a website more than any other social media platform source. If you’re sharing and continuously creating content your target audience loves, then most likely, they will follow your pins and links. More Pinterest views start with creating high-quality visuals!
So let’s answer some questions that people commonly have.
1. Why are my Pinterest monthly views decreasing?!
You may need to promote your brand in some new fun, creative ways. Here are some ideas!
Create gift guides.
Create a new board that can serve as a gift guide for birthdays and other occasions. You can include some of your own products, and at the same time from other brands.
Just make sure that it doesn’t appear like a sponsored pin. In addition to this, leverage Pinterest’s special features. For instance, back in 2017, the platform rolled out the feature “Pinterest Secret Santa.” This allowed users to find personalized gift ideas, depending on their loved one’s boards.
Make a reading list.
Take note of those books and articles related to your brand and business. In Pinterest, you can come up with “reading boards,” and pin all the brilliant reads your potential clients will be interested in. Moreover, you can come up with secret boards for your personal reading list. It’s best to have those ready, so you can have a reading marathon during your spare time.
Show off playlists.
Yes, Pinterest is not only about images. You can also pin videos in your playlist board. From music videos and movie trailers to workout routines, you can put together phenomenal ideas that will help you and your brand.
For example, if you are a fitness coach who wants to improve Pinterest views and reach, you can create a workout guide.
Who knows, soon you’ll come up with your own exercise gear and promote them there, too!
2. How to increase Pinterest views? How can I use Pinterest for marketing?
Just like you, I signed up on Pinterest to work on personal digital scrapbooking projects. I just love making online wishlists and sharing them with my family. Until I realized that I can use it to grow my brand online. The thing is more followers and credibility = stronger niche authority. I didn’t always have that.
I know that Pinterest is an effective tool for many types of businesses. That is why I worked hard to improve my strategy and Pinterest views.
3. How do I use Pinterest to increase blog traffic?
Read on I will share below exactly how I did it in my 16 strategies how I got started and went to 3.2 million dollars a month.
4. What techniques should I implement to effectively promote my online course?
Get your Pinterest views growing every month and make sure that all the pins you are putting out, drive traffic to your online course. I teach how to do this in my Simple Profit Online Course.
5. How to get Pinterest Views?
Follow the 16 strategies I share below to get millions of Pinterest views every month. I get almost 40 million views a year following these strategies.
Here are my top 16 strategies to massively grow your Pinterest views and traffic to your blog or online store.
1. Your pins must be eye-catching and captivating.
In Pinterest, beautiful visuals speak volumes, and boring pins just won’t work. Yes, even more than text.
You need to summon the storyteller in you and create good visual content. Once you capture their attention, that’s when you show and prove to them how amazing your business is.
These pinners are potential customers!
Not a graphic designer? No time to learn Adobe Photoshop? No problem! Use Canva now to create captivating visuals in just a few clicks.
2. Pinterest is a search engine
Pinterest is a search engine like Google. All searches are based on phrases that people type in. So think about it what the common phrases are that your ideal clients would type in the Pinterest search bar.
Hint: you also need to name your boards and pins with these keywords.
3. Choose Business over Personal.
I recommend that you choose a business account over a personal account. A business account gives you access to your analytics and allows you to claim your website.
4. Use keyword-rich pins.
Keyword-rich pins are something that Pinterest is big about. You go through a process with Pinterest to get approved to have Keyword-rich pins show up on Pinterest. When you do this, it enables your pins to show up with bolded titles. Pinterest also pulls over info from your website or online stores like a description of the item and even price.
Make sure to enable keyword-rich pins because it provides a much better experience for the end-user.
5. Go Back to the Basics for Boards.
Since everything is keyword-based, you must use keywords in naming your boards. I always recommend keeping it basic. Just use basic names for your boards. The more elaborate you get, it can confuse the Pinterest algorithm. For example, the name of my board is “free printables” not “free gorgeous printables that you will love”
Include keywords and a couple of hashtags in your board descriptions can also help increase your Pinterest views. Look, I know not all of us are good with captions, I also struggled with it for a time. Practice and it will get easier.
The best thing to do is just tell people what they are seeing, and entice them to learn more. Make it simple and compelling.
6. Pins and keywords.
Your pin titles and captions must include appropriate keywords. I always decide on the main keyword that I want to use then I put it in my title and lead with it in the description. I also include at least 2 other additional keywords in my description. Make sure to also use up to 3 additional hashtags in your description.
7. Capitalize on Vertical Imagery.
Pinterest is full of colorful, quality photos. How do you make yours stand out from the rest of other talented creators? Your image dimension matters a lot. As much as possible, aim for vertical imagery.
Vertical pins perform better simply because they look taller and grab more attention. It’s highly recommended that you shoot for 2:3 aspect ratio, with 600 pixels as the minimum recommended width.
While it automatically scales all uploaded images to match the width, you have the freedom to pick the height of your images.
8. Optimize your Pinterest profile.
It only takes a few seconds to customize a Pinterest profile, but it deserves more than just that.
When your audience views your profile, they must be able to capture a clear idea of what your business and brand are all about.
Ask yourself these questions:
- What type of content can they expect from you?
- What sets you apart from the rest?
Make sure that your profile reflects your brand image in an accurate manner.
Include your brand’s URL. Highlight your best boards as your featured boards in order to give a glimpse of what you offer.
You can also upload an attention-grabbing cover photo and company logo reflecting the style of your brand.
9. How to get more Pinterest views?! Follow like-minded Pinterest users.
Success comes from learning and getting inspired by others. Follow other users to increase your Pinterest views and following.
When you follow someone, Pinterest will send an email notification letting that person know that they have gained a new follower. If that person found your boards interesting, they might follow you back.
How to find more people to follow? Use Pinterest search to look for users who have pinned and created similar content and boards.
10. Do manual posting, and at the same time use a reliable scheduling app.
Should you post manually or use a scheduler? I do both! Sometimes, I pin manually, and I also use Tailwind. Most users attribute their success to pinning around 10 to 15 times a day. I do 30 times a day.
Do you think that’ll work for you?! Try it! Tailwind is Pinterest’s official partner–a tool that can supercharge your strategy in just a few weeks.
If you use this Tailwind link you will get a free trial and $15 towards your account when you sign up.
You can also join me in my Simple Profit Pinterest Course where I will share with you all my behind the scenes strategies to get to 3.2 million Pinterest views a month. Imagine being there in a few short months with tons of traffic going to your blog or online store??? Check out the Simple Profit Pinterest Course now!
11. Explore group boards.
Group boards are awesome. Why?! Let’s say if you are in around 7 bullet journaling group boards, and you create a beautiful bujo-related pin, you can schedule it for pinning in all those 7 boards.
Once it is pinned to a group board, a fellow pinner in that group board will repin to one of their boards. This helps maximize your pin’s ability to be seen!
I highly recommend group boards.
Don’t just focus on pinning your own original work, okay? You can also pin other users’ content to other appropriate boards. Pinterest is all about establishing a strong sense of community.
Let’s help other users increase their views and following! If you find that awesome, go ahead and pin it.
12. Be consistent.
There are several factors that may affect your success in this platform. One of them is consistency. Browse Pinterest every single day. Continuously pin high-quality, captivating content to your boards.
To increase your Pinterest views, you need to have an active account with beautiful, well-optimized pins. Those pins may end up on other people’s home feeds and give you stronger visibility.
13. To increase your Pinterest views, know when is the best time to pin stuff.
Just like in other social media platforms, a consistent sharing strategy is crucial in increasing Pinterest views and growing your following. Lots of marketers agree that spreading pins all throughout the day is a wise thing to do.
Why? Posting on various times exposes you to several audiences, resulting in more visibility, followers, and repins.
So, when are the best times and days to post? For me, it’s 5:20 PM Pacific time! Feel free to research more on this, see what will work well for you, and create a posting schedule around that.
14. Check Pinterest analytics once a week.
Do yourself a favor. Don’t look at analytics everyday. While it’s great to monitor every inch of your progress, drowning yourself in too much data can lead to pressure and frustration!
I looked at my analytics once a week when I began. Then, I figure out what is working and what is not working. Adjust accordingly for the following days.
As a newbie, it’s normal to get a bit nervous about these things. Trial and error is always part of the job. Test, assess, adjust, and repeat. Whatever it is that you’ve learned from your failures, apply them in the future.
15. Develop a powerful content strategy.
Using Pinterest for business is different from just browsing for fun. Sure, you can post links and images randomly all you like, and hope for the best. The thing is, if you want to gain long-term success, a powerful content strategy is required.
You must have a specific idea of what kinds of photos and content you must create to win over your target audience.
Set goals, and develop a content strategy gearing towards those goals. Which types of pins will help you fulfill your objectives?!
16. Think about where you’re driving traffic to!
Those people who think that Pinterest is only for women who love to share their latest DIY projects are clearly mistaken. Like me, you can use Pinterest to generate more traffic for your business website, personal blog, or wherever it is you want to drive traffic to.
My ultimate goal here is to use it to drive more traffic to my Simple Profit Online Course. I reverse engineer everything to lead more people to this amazing course.
How about you? You may be getting a big number of Pinterest views, but that’s useless if you can’t utilize it to generate traffic for other platforms.
Use your Pinterest content to help your brand and business. Now, if you see that more and more people are seeing your pins, but are not sharing or clicking them, you need to adjust your strategy.
Use social media to drive insane traffic to your blog! Click here for more tips.
How many monthly views is good on Pinterest? Around how many Pinterest views is needed to redirect traffic to your website?
1 million Pinterest views (and more than that) is great, but as a beginner, you can still redirect traffic to your website even with around 200,000 Pinterest views.
Keep in mind that is if your pins are really converting. Focus on getting huge monthly views, but also take into account how many of those views actually convert. The more you get, the better the results will be.
When it comes to marketing on Pinterest, pin impressions and views determine how many will be redirected to your blog or website.
Are the numbers low as of the moment? No worries! You are just starting out, so no number is good or bad.
What’s important here is you putting in plenty of effort into your marketing. At the end of the day, it will depend on your techniques and Pinterest’s algorithm.
If you are getting more views on your pins, that means that you are posting relevant, valuable content that is useful for your target audience.
As a result, the platform will show your pins to more people, and this can mean more website visitors.
What is your next step? Join me!
When I started Pinterest many years ago, I had so many questions like….
How to see monthly viewers on Pinterest?
What exactly do they mean by engagement on Pinterest, and Pinterest monthly views?
Which strategies should I implement to increase my Pinterest viewership?
What are “pins” and profile views? What does “impression” mean?
How can I view Pinterest analytics on the app?! It went on and on. There was even a time that I forgot my Pinterest login details.
Thinking about it now, it was unbelievable. I never thought that I would be able to reach millions of views and convert several people. The best thing about it is that I’m able to use my Pinterest to redirect traffic to my Simple Profit Online Course, and help more people by sharing my knowledge.
How about you? Have you figured out your next step? Join me in my Pinterest Course where I will teach you to step by step how to drive a horde of traffic to it using Pinterest. I will share with you all my behind the scenes strategies to get to 3.2 million Pinterest views a month. Imagine being there in a few short months with tons of traffic going to your blog or online store??? Check out the Simple Profit Pinterest Course now!
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Do you create a unique pin every day or how many times do you re-pin the same picture?
@Paul – I create up to 3 unique pins everyday – feel free to reach out at [email protected] with more questions.
3.2 million views! That’s amazing and something I can only dream of Angela.
I had been growing quite nicely up until being hit with a big drop in impressions earlier this year. I believe I have either been caught in an over-zealous spam filter (tickets raised but not resolved) or hit by algorithm updates.
Have you felt any pain from algorithm changes this year?