If you’re in an online business, one recurring message you must have heard is that the best way to grow your email list is by offering content upgrades to your audience. There’s no substitute for exchanging value for email addresses using content upgrades. This is more true if you’re a new kid on the block.
What is A Content Upgrade?
Simply put, a content upgrade is that packaged information people get after submitting their email before downloading. They are usually quite helpful and provide additional, or provide a shortcut or easier way of using specific material.
Why is A Content Upgrade Necessary?
A content upgrade tells your audience “I care about you. That’s why I took special care to prepare this checklist, ebook, etc. It makes it easier to refer to the information you’re looking for.” It is one email building method that works ALL the time because everyone loves free things that have value. It can also simply help make the material or the use of it much easier.
Benefits of An Email List Built Through Content Upgrades
An email list obtained through content upgrades provides essential information about your audience that helps you segment your campaigns. You can better focus on sending them more of that related content or offer related products and services by noting the information in which your audience is most interested. It puts some human touch on your automated email campaigns, while helping you avoid some people unsubscribing from the list because they keep receiving irrelevant information.
I can hear you say, “Great, so, let’s get started already!” But the next thought dampens your spirits, and that’s how do I come up with interesting content ideas regularly? There’s no denying the fact that coming up with valuable content upgrades is not an easy feat.
I’ve got great news! Here are 12 awesome ideas you can use to grow your list every day. Check them out. (And be sure to check out our four-page Content Upgrade with all kinds of resources for all 12 of these ideas!)