Today’s topic of video marketing is very important to marketers. So welcome to the final part of my 4-part series on getting increased traffic to your blog.
If you’re just joining me, I previously looked at social media for getting increased traffic, leveraging search engines and SEO, using Facebook Ads specifically for the purpose of getting traffic, and how forums can (perhaps surprisingly) be a wonderful tool for getting traffic. So be sure to check those out!
But now, let’s get to the good stuff on video marketing!
There is a trending emphasis on using video in marketing these days, and for great reason. Some of those reasons include better SEO, higher information retention, ease of capture people’s attention, helps build trust and it’s easy to convey information.
It’s also much easier for mobile users, who are a critical part of our audience. People are also more apt to share videos that articles. And most importantly, video helps boost sales and conversion rates. So while video isn’t the easiest content to create, it’s certainly worth the trouble!