Facebook Group Hacks: From Zero Clients to Filling Your Programs in 20 Mins A Day
Being a women entrepreneur and social media goddess is not an easy job—you have to do all the thinking and writing, and posting, and working hard to be “heard” over all that clutter. But is it worth it? Totally! (Trust me; I’ve been in this business long enough to know).
For all those goddesses out there who are stuck in the bog of overwhelm about:
- Having a writer’s block about what to post over Facebook to improve their brand visibility,
- Worrying about the low interaction on your posts, or
- Worrying about the amount of time you are “wasting” in Facebook groups
…don’t worry, I got your back.
When I was starting, I had the same issues too, and was absolutely exhausted to keep up with all of it, and I tried and tested various different methods to get what I had intended to all along. All these experimentations led me to discovering some really great ways to create engagement on Facebook posts, and that, too, by only spending 20 minutes each day! Not only have I cracked the code to understand exactly what kind of content to post, I have a proper schedule now that helps me be proactive at what I do!
It’s time to get organized. De-clutter your virtual desk, create a list of tasks, prepare a cup of your favorite beverage (mint is Starbucks herbal Passion tea) , and get down to business. And let me share with you a few actionable hacks on how to go from zero clients to filling your programs by just spending 20 minutes a day posting content in Facebook groups.
So, ladies, do you want in on my pack of secrets? Read on!
Hack #1: Know The Type Of Content You Want To Post
When you start off on the path to greater social engagement, you have to conduct a bit of research on what exactly do you want to post. You have to be systematic in your approach. And the first way to do that is to find out exactly what kind of content should you post.
Unfortunately, this is easier said than done. If you already are posting in Facebook groups, you must have faced the constant struggle of having to think of what to say and how to say it. Coming up with original content on a consistent basis is hard enough. But that’s not the only problem you face. You also have to choose exactly what type of content you want to choose for your Facebook post.
And here’s how to do that:
What To Consider When Choosing The Right Content
Before you make a decision on what you want to post, here are three factors you need to consider:
- Your message: The kind of content you choose depends on what you want to say. For instance, if it’s a smart and clever one-liner or quote, a picture with some text works well. If it’s a thought-provoking story, text would be the best medium. If it’s a presentation or an invitation, a video would do best.
- The audience: Simply thinking about how to convey the message is not enough. You can spend a lot of your time creating the content only to discover that your audience wants none of it. So, the second thing you need to consider is audience preference. You need to know the audience to win it. (hint: pick groups that have your ideal clients in them)
- What works: Sometimes, it’s not about the quality of the content or the resonance of the message. Sometimes, the success of your content comes down to more practical reasons. One of those reasons is what works best in the Facebook groups that you are posting in. Each group is their own little community and so you need to keep that in mind when you are posting.
What You Want To Achieve With Your Facebook Content
Based on my experiences, there are five types of things you need to think about achieving with your content:
- Building value: Providing tips and tricks to your clients and guiding them on the best ways to solve challenges they may be facing.
- Increasing visibility: Increase visibility by sharing your personal story so that your audience can relate to you.
- Improving engagement: Capturing your audience attention is impossible without engaging them in some way.
- Motivating your clients: Sometimes, positivity creates the best response. You can use the Facebook posts to motivate your clients to take action.
- Promoting your program: The most important reason is to promote your program. (Hint: be super careful when doing this in other groups besides your own. Always read the rules of the group first) The best way to do this is to provide valuable content and then take the conversation into a private chat. It will naturally come about.
Choosing The Best Mediums To Deliver Your Content
When you have carefully constructed your message based on your audience and goals, it’s time to choose the best kind of content through which you deliver your message. Here are the three of favorite types of content that receive the most engagement.
- Visual content: There is absolutely no questioning the fact that visual content or images receive the most engagement on Facebook. And when you’re posting easily-digestible and attention grabbing content, what could be a better option than images? (hint: don’t forget to put your logo on them if the group allows it)
- Video: Facebook has come a long way to improve and promote video content. And what better way to do that than creating a personal connection through video? So why not share short videos or take advantage of FB live? (hint: make sure your group admin is okay with you doing FB live in the group before you use it)
- Text: Some kinds of content demands to be read rather than seen. And for that, you can use text posts to achieve the best results.
Hack #2: Create A Schedule For The Content
Remember when I told you to de-clutter your desk and get organized? Well, now’s the time to actually do it. And when you have plenty of options to choose from, it’s easy to get lost in the mix. Creating a schedule is a way to avoid that otherwise inevitable possibility.
Creating a schedule involves not just narrowing down the types of content you want to post but also the number of groups you want to post in. Cut down that number to a much more manageable number. I find that picking anywhere around 3 to 5 groups makes my job much easier and only takes about 20 minutes a day. You can also start with a few and then expand to more and more groups as you get more comfortable with the whole arrangement.
Why Do You Need A Content Calendar?
It’s easy to claim you need a schedule for your content. But, you have to go ahead and create one and update regularly. This means extra work. And you won’t do that unless you’re absolutely sold on the idea that this measure would do you good. So allow me to answer the question before you even ask.
One of the best things a content calendar can offer you is the ability to plan ahead. This gets rid of the ever-looming question of what to post next. Take all the different types of content, jumble them up and spread them randomly across the content calendar.
But wait. You can have even more fun than that. When you have the ability to plan ahead, you also have the chance to do fun things with your content. You can create weekly or monthly themes. You can post thought of the day or quote of the week or picture of the month. Having a content calendar brings more coherence to your content strategy.
Scheduling ahead of the time is also a great way to repurpose your content across Facebook pages. If you post a single image across all pages on a single day, not only would it look lazy but it’ll also look like you’re spamming the audience. By repurposing the content, you can shuffle what you post. You can mix and match and bring vibrancy to your content strategy.
How Do You Create A Content Calendar?
The kind of schedule you create would be based on your needs. The most basic kind of content calendar is the one you can create yourself. And it’s incredibly easy. Create rows with dates or days of the week and columns with the names of the groups in which you want to post. Strewn across the calendar would be the various types of content you want to post. (Hint: I use a simple Google docs calendar.)
But, if you’re looking for more sophisticated content calendars, you can find a wide range of templates online. You can also use those templates to mark the special days of the year, like mother’s day and Valentine’s Day. Preparing content ahead of time can save you the last-minute scramble of finding ideas and thinking about the types of content you want to post.
Hack #3: Creating And Posting The Content
It’s time, now, to do what you’ve been putting off for long — actually creating and posting the content. You have your schedule and you have the types of content. It’s time to combine the two. It’s time to put on the mask and plunge into the depths of content marketing. This is it. You’re nearly there.
All you need to do is this:
The Best Ways To Go About Creating Content
Isn’t it just frustrating when you don’t know what to post about? With these three strategies, it would be easy for you to post great and relevant content in a matter of minutes.
1. Focus On Your Client’s Problems
The best way to find a way into the client’s heart is to hit the nail right on the head. It’s to take their problems and find a unique way to address them. It’s a way to give before you get. Sit down with the proverbial pen and paper and ask yourself these questions. What’s bothering your clients? Which problems have your clients been suffering from? What are the most frequently asked questions on the group?
2. Break The Solution Down
Human beings have an attention span of fewer than eight seconds. That’s all you have to capture your client’s attention. So, whatever you’re planning to offer them, remember to make it easily digestible. It’s social media. You can’t have a sit down about the best ways to solve a problem. And breaking the solution down into a few actionable steps will also let you make several short posts instead of one long post. More content for your calendar, right?
3. Draw Experiences From Your Own Life
Sometimes, the best place to draw inspiration from is your own life. Go over what you’re experiencing now and turn it into a relatable teaching experience.
How To Ensure Maximum Engagement?
Creating content and posting all the time is not enough. You need to find ways to ensure it reaches most people in your audience. And here’s how you do it.
1. Use Your Own Image
Coaching programs depend a lot on the coach. You’re not just selling your content. You’re also selling yourself. And the best way to do that is to use a vibrant and colorful photo of yourself. Oh, and don’t forget to smile.
2. Snappy Headlines Always Work
If you’ve ever scrolled across your News Feed, you know the time you give to each post before you move on. All it takes is a sentence to hook you in. Make sure that is the greatest sentence you can come up with.
3. Ask A Question
One of the best ways to ensure maximum engagement is by asking a question. Everyone loves to share their story. All you need to do is to ask.
4. Add A Call To Action
You’ve set the stage brilliantly by posting great content. All it would take now is a single push. And that would be through inviting the clients to click on a link or ask them to engage with your post in any way.
5. Be Authentic
Last but not least. Stand up and be yourself in your posts. Remember, you are a human being with many different faces. Don’t be afraid to share every authentic part of you. However, be the very best you out there. Hold your own…embrace you! Share You!
Now that you are armed with all my secret hacks, of posting on Facebook to fill your programs in twenty minutes a day, you can set up a schedule that works for you, and do it! And least but not least, don’t forget to offer authentic engagement with at least 3 other posts in the each Facebook group every time you enter the community.
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