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Not only is it the most common way to get clients, but sales calls and prospecting is the usual way to find new clients for your business. You find leads; you call those leads, then try to close the deal. Sometimes, you even find yourself purchasing a service to do that for you automatically.
Sure, it gets the job done, and you do get new clients. However, it’s an expense that you can do without if you know these three excellent sources of marketing where you don’t need to spend any extra money to get new clients. First, we’ll talk about these three ways, and at the end of this post, I have a surprise for all of you so read until the end, or you’re going to miss out!
Go for recurring clients who trust your business.
Many entrepreneurs choose to go the fast lane route where you get a client, do the project, then move on to the next. You charge as much as you can to mitigate the costs of finding them in hopes that you close enough deals to make a profit.
It does work—don’t get me wrong. I’ve been doing that for ages before I tried this one method. Going for recurring business instead of having one-time clients.
Lisa does the usual strategy—spend money on ads and marketing, wait for clients to close, and charge as much as possible. Again, it’s a viable business solution, and it works for Lisa. She gets five new clients, charges them $5k each for her services. She’s happy; however, after the projects, she’ll then have to look for new clients again… so she spends for ads and marketing and does the whole thing from scratch. That’s scenario one.
Instead of doing what Lisa did, I opted to charge a tad bit lower, put more value in my packages, and focused on my core clients. These people are the clients that I’ve closed that are aligned with their business, they want to improve as much as possible, and basically, they want someone who can consistently improve their business (that’s my industry, so it varies if you’re in eCommerce, coaching, or a different business entirely. Let’s stick to this example for now.)
After completing their projects, they see an increase in their own business’ revenue and engagements, so they decide to commit. Instead of a one time project, each of my clients become regulars who pay my service monthly. The great thing about this is, they can recommend it to their circles, and you get more business without having to spend on ads and extra marketing.
Social Media Marketing
It’s no surprise that social media marketing is on this list. Over half of the world—that’s right, the whole world—is on the internet. And half of those people are on social media. You have over 2 billion people on Facebook alone, and there are a lot more platforms online than you might think.
Whether you’re showing your target audience your style, who you are behind the business, or you straight up, just want to tell them that the solution they’ve been searching for is YOU, mastering how to market in Social media today is an essential skill.
You can even tie in your blog, podcast, vlog, or website here to get more reach and engagements. Also, the nice thing about social media platforms today is you can immediately see how well you’re doing without paying the service.
Are your posts being reacted to by hundreds, even thousands of people every day? Are you getting tons of messages about your business? Then you’re making it happen!
Be Human, Relatable, and being able to communicate is crucial.
Let’s face it, the age of call scripts and having a template for your business is done. People want to be themselves, even in business. They want to show the world who they are individually and being different from the rest is what makes a business successful in the first place.
Specialized consultations, dynamic coaching, and creating courses that fit specific individuals work better than a one-size-fits-all kind of business. Because people want to be different from each other, they’re looking for ways to enforce that—their individuality and it’s up to you; up to us, to be able to empathize and understand what they want.
Being human is the first step to that.
Who wants to take a course where all they do is listen and listen, and by the end of the course, it feels like a waste of money? Instead, entrepreneurs today, especially the active ones who want to take their business to the next level, question these methods. They want specific answers that fit their industry or their own business or their style.
By being dynamic and communicating with your clients or customers, it changes the game because they see that you care and you want to help them—That you’re not there only for the money. And that changes the game.
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