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It’s 2024, and you don’t need someone to walk you through the benefits of video marketing. You’re likely already creating video content to drive brand awareness and audience engagement.
But here’s the thing–you may feel the need to spend a ton of money on cameras and other equipment, as well as software tools for video editing and distribution. You also have to build a team of content creators, marketers, and data analysts to develop and execute each campaign. Plus, creating and promoting video content takes up a lot of your time.
It isn’t surprising that one-fifth of marketers who don’t use video consider it to be extremely expensive.
What if there was a way to maximize the benefits of video marketing without blowing your budget? Enter artificial intelligence (AI).
With modern AI-powered tools, you can create stunning videos that deliver the desired results while saving money and time. According to a recent HubSpot survey, more than 80% of marketers who use generative AI say it helps them create more content and that content is of significantly better quality.
Moreover, marketing teams save 12.5 hours every week with the help of AI tools. That’s because they no longer have to perform routine administrative and operational tasks manually. With 75% of video marketers already using AI to create or edit their content, it’s high time you hop on the bandwagon.
Here are a few smart ways to leverage AI for video marketing and boost your return on investment (ROI).
Generate Video Ideas, Scripts, and Descriptions Quickly
How many times have you stared at a blank page for hours, trying to come up with a groundbreaking idea for a video? Even if you crack the idea, you might struggle to write the script.
The good thing is that generative AI tools can help you overcome the ominous writer’s block. For instance, with the AI Script Generator by Boords, you can create scripts in multiple languages in seconds. All you have to do is type in a suitable prompt based on your campaign’s audience, objective, and other parameters. You can choose one of the pre-built options from the extensive prompt library or enter your own custom prompt.
Next, you can use the AI Storyboard Generator by Boords to turn your script into visuals. It provides your team with a reference for how the final video will look. You can even collect feedback from different team members and modify the storyboard accordingly.
Additionally, tools like ChatGPT come in handy for crafting engaging captions, descriptions, and titles before uploading your video to different platforms.
Such tools eliminate the need to write scripts or create storyboards from scratch. That, in turn, cuts down pre-production costs and time and helps you create high-quality videos consistently. Also, it gives you time to focus on other aspects of improving campaign performance.
Understand Your Audience Better
You could create the most awesome-looking video and still fail to drive ROI if your content doesn’t resonate with the target audience. As more brands flood the internet with videos, you must ensure your content stands out from the crowd. An effective way of doing that is to create videos that address your audience’s needs and pain points.
An AI-powered customer insights platform like Dovetail can come to your rescue here. The tool automatically creates summaries of customer interviews, surveys, and other feedback and highlights key takeaways.
Additionally, you can use Dovetail to transcribe and analyze interviews automatically. It can help you identify positive and negative sentiment and track changes in customer sentiment over time. These insights play a crucial role in delivering video content that strikes a chord with viewers.
Similarly, you can use an intelligent social listening tool like Brandwatch to understand how the public perceives your content. The platform monitors and analyzes historical and real-time conversations and lets you dig deep into consumer opinions. That, in turn, can help you identify gaps in your video marketing strategy and harness untapped content opportunities.
With AI-based audience analytics and insights, you don’t have to guess whether a subject or style of video will grab eyeballs. Instead, you can keep your finger on the pulse of your audience and create content that delivers value to them.
Speed Up Video Editing and Repurposing
Gone are the days when you had to sit in front of a computer for hours to edit a video. With AI-based editing apps, you can stitch clips together and polish your videos in a fraction of the time while still maintaining a professional look.
Videoleap by Lightricks, for instance, comes with a broad spectrum of AI-powered features that make video editing a breeze. You get access to a pool of user-created templates, many of which feature AI filters. These templates can help transform the look and feel of a video in seconds and get it social media-ready.
You can also use other in-built AI effects, such as anime and cartoon characters, or enter custom text prompts. Then there are features like the AI Image Extender and AI Infinite Zoom that help add motion to still images. That, in turn, makes it easier to repurpose existing visuals.
The best part is that Videoleap doesn’t require any special hardware. You can install the app on any smartphone or log in from a computer and get started with editing. Besides all the time savings, you also get to cut down on infrastructure costs associated with post-production.
Maximize the Impact of Paid Distribution
Creating stellar videos isn’t enough. You also have to ensure it reaches the right audience at the right time. While organic marketing channels can help you build authority and credibility, they take time to deliver results. If you’re looking for a quicker way to maximize traction, it makes sense to use paid advertising on platforms like Facebook and Google.
But setting up ad campaigns isn’t straightforward. If you don’t spend your budget judiciously, you might end up bleeding money without any visible results. Monitoring and adjusting campaigns on different platforms complicates things further.
This is where tools like AdScale’s AI Optimizer step into the picture. It analyzes historical data and current market trends and automatically modifies advertising bids and budgets based on your goals and target return on advertising spend (ROAS).
Additionally, AdScale uses three AI algorithms to forecast campaign performance and switch your budget between Facebook and Google in real time. That, in turn, helps you get the maximum value from your advertising budget.
Monitor Performance With Ease
The key to boosting the ROI of a video marketing campaign is to monitor its performance and make the necessary adjustments. Most video distribution channels, including Instagram, TikTok, and YouTube, offer their own reports with insights into reach, engagement, and other metrics. However, tracking campaign performance across different platforms can be cumbersome.
You can simplify the process with a tool like Supermetrics, which captures raw data from different sources, makes it analysis-ready, and adds it to a reporting or analytics tool. With Supermetrics, you can integrate campaign data from different platforms into Google Sheets. Then, you can use Google Sheets’ natural language processing (NLP) engine to derive meaningful insights from the data.
All you have to do is select any active cell on the spreadsheet and click on the Explore tool (in the bottom-right corner of the sheet). Next, type your query in the Ask bar of the Explore window.
You can simply enter a query in plain English, such as “What is my conversion rate for each platform?” The NLP engine will interpret your query and provide you with the answer (both in text and visual formats). This, in turn, can help you capitalize on the best-performing channels and drive ROI further.
Supercharge Video Marketing With AI
With the rise of AI, the digital marketing landscape has witnessed a significant shift in the last few years. When it comes to video creation and distribution, AI offers several benefits, including increased efficiency, speed, and cost-effectiveness. The right mix of AI-powered tools can help you deliver targeted video content and optimize campaign performance at scale.