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Marketing and advertising are arguably the two most important factors involved in building your brand and attracting high-end clients.
Social media is a fantastic resource, which can potentially allow you to do just that! And because there are so many different social media platforms available, finding the right outlets has never been easier.
Without question, Facebook is the most popular social networking site on the planet. Facebook marketing, if done correctly, will allow you to expand your business and take it to the next level, attracting high-end clients in the process. For example, you can perform this simple Facebook hack and attract high-end quality clients on a daily basis.
Look at your competitors’ followers/friends
Your competitors’ friends and followers are your ideal clients. Your competitors have done all of the hard work for you! They’ve already found your target audience and have handed them to you on a silver platter, metaphorically speaking, of course. The great news is that you already know that your page, products and services are going to be relevant to them – because they are engaging with your competition.
So why not capitalize on this? Befriend them. Begin following them and friending them when appropriate. Start by going onto your competitors’ pages and groups and interacting with their followers. Provide value in your conversations. As you spend time getting to know these people, start engaging via private message and sending friend requests. Yes, this process takes time. However, if done consistently, people will accept your requests. And the more people that accept, the easier it will be to grow your friends list.
Create a special “sub” newsfeed
Next, this is where things really get technical and important. After you’ve sent them the request, you should then add them to a specially designed newsfeed you created specifically for potential high-end clients. To do this, simply follow the steps below:
- Begin with the friends tab, and click on the down arrow
- Next, click on “add to another list”
- Next, create a new list, and name it whatever you like (providing it is sensible of course)
- Add the selected friends to that new list
- Add to favorites
- And from here, you will now have built a sub newsfeed that will consist of potential high-end clients that you deem important for your business.
Interaction is the basis behind social media anyways. But in order for you to attract those lucrative clients, you are going to have to be sure to interact with them on a daily basis. You can begin simply by liking their posts, commenting on them, and perhaps interacting with them via their posts. For example, if they’re asking questions, provide them an answer, or point them in the direction of a resource that does.
The more you begin interacting with people, the more they will realize that you aren’t just a faceless mega-corporation driven by nothing but greed and money, and they will be more at ease with you. They will interact back, you can strike up conversations, rapport, and build friendships as well. Once they’re at ease with you they will check out your page, which should include everything they need to know about you and your business. With the caveat that you should be posting to your page using the 80/20 rule. Eighty percent should be informational and twenty percent should be about your products and services.
To put this into practice, you should set aside 15 minutes a day to interact with your high-end potential client newsfeed. As the list gets larger and time goes on, you will find that some of the people will begin reaching out to you asking for your help in business. And presto, you now have a good solid high-end lead to turn into your client.
The easiest way to turn your high-end lead into a client is to start a private conversation. It could be as simple as sending a direct message on Facebook Messenger that is as simple as this conversation from a weight loss coach to a person she is now friends with on Facebook:
I noticed that you mentioned today on Facebook that you were struggling to get the last of your five pounds off! I totally can relate to that! I recently lost 30 lbs in the last year and it was super hard to get my last five pounds off until I changed a couple of my habits that I thought were good. Unfortunately, they were keeping that last 5 stubborn pounds on! I would love to share some ideas with you – it may be of use. Let me know 😉
Sally Jo Adams
People love it when someone actually cares and has genuine interest in them. As you can see from this example above, Sally Jo started a private conversation with Jenny offering to help with something and also sharing that they had something in common. These types of interactions are the way that you open up the sales conversation and if handled with care will ultimately lead to a new client.
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The beautiful thing about using this approach is that you can have several conversations going on with multiple people at one time. It works like a charm and you can never run out of prospects. This is how I began building my thriving coaching clientele. Now it’s your turn to use this strategy to build relationships with amazing people and turn them into your clients.
Lead Gen Goddess