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Instagram is one of the popular platforms for sharing photo and video content. I think that for many of us it seems challenging to figure out things like what types of videos are best on the platform, how to post videos on Instagram, or how to create great Instagram videos. But it is actually a very exciting process, that’s why if you’re not making videos for Instagram, you’re missing out. If you’re looking for ways to create or improve your strategy, read on for the latest Instagram tips and practices!
Types of Video Formats to Use on Instagram
Cisco research projects that in 2022 82% of all internet traffic will be videos, so first it’s important to take a look at the state of video on Instagram and how best to utilize this increasingly popular platform. With over 500 million daily active users, Instagram is a great place to share your video content. But what type of videos work best on Instagram? There are 4 main types of video posting formats on Instagram:
1. In-Feed Posts
Posts are the traditional way to share a video on Instagram. Feed video length can be between 3 seconds to 60 minutes. You can edit your posts with filters and creative tools, tag people and location, add captions. Instagram algorithm shows your posts based on the user’s tastes and the timeliness of content usage, so keep that in mind when creating. To post video to Instagram, click on the “+” sign button in the bottom left corner of the screen to create a new post. Then, select the “Video” option and tap the record button to start shooting. Posts will appear in your main feed, and followers can view them in their own feeds by tapping on your profile. You can also share posts on other social media platforms, or on your own website or blog.
2. Instagram Stories
Stories are one of the most popular type of content on Instagram, as many users, without even going to the feed, immediately look at this thread. After all, the most relevant and interesting content is published there. They are short videos from 15 to 60 seconds long that disappear after 24 hours, so this is a great opportunity to engage more viewers. In Stories, you can post video responses to subscribers’ questions, show internal workflows, or the ordinary pleasures of life, etc. You can add text, filters, and stickers to your stories to make them look attractive.
Instagram Reels is the alternative to TikTok, since this format consists of creative video clips up to 60 seconds set to music or other audio. You can post videos of your daily life, your latest project, or even just something funny. Just be sure to keep it appealing and engaging, and you’ll have a great reel in no time. In the editing process it has a wide range of possibilities to modify, cut, delete or edit any video. Like any social media content, Reels increases customer loyalty and brand awareness, generates interest among the target audience and maintains existing customers.
4. Instagram Live
Going live on Instagram is a great and easy-to-use option to communicate directly, transparently, and authentically with your followers. It allows your audience to submit their comments and questions in real time, making it one of the most interactive video platforms. With new and improved Instagram Live features, you can make your broadcasts more interesting and relevant. Live streams are available in the desktop version of the app, which becomes even easier for the audience to tune in. You can also use a specially designed template to add style to your broadcasts.
How Videos Affect an Instagram Account
While images are still a vital part of any social media strategy, it’s important to remember that videos are often more appealing and can be more easily consumed than other content types. In fact, a study by Forrester found that video is 50 times more likely to appear on the first page of Google search results than text only. A good video can have a major impact on an Instagram account: not only it helps to engage and connect with followers, but it can also be a great way to promote your brand or product in a way that static images simply can’t. By creating high-quality, attractive videos, you can grow your following and reach a wider audience. Leveraging video for brand awareness can also be a great way to drive traffic towards your website or online store, resulting in more sales and conversions.
Tips and Tools For Making Great Instagram Videos
When it comes to creating your video, there are a few things to keep in mind:
Plan Your Content
When creating a video for Instagram, think about the story you want to tell. What is the point of your video? What is your target audience? It can be helpful to write out a script or jot down a few key points. Develop your own content strategy: think of interesting and trending topics, or seek inspiration from other creators. This will give you a clear idea of what needs to happen in your video and help you stay on track.
Use High-Quality Video and Audio
The quality of your video can have a major impact on the success of your Instagram account. High-quality and engaging videos are more likely to capture attention and drive results. This is especially important if you’re doing a product review: poor quality video will reflect badly on your product. So before you start creating videos for Instagram, take the time to invest in quality production values and make sure your content is top-notch.
Choose The Right Format
The most popular types of videos are those that are short and sweet, so try to keep your videos from 15 seconds to 1 minute. Vertical videos are the way to go on Instagram. That’s because most people hold their phones vertically, so that’s how they’re used to consuming content. Of course, not all types of videos lend themselves to a vertical format, so use your best judgement.
Create Interesting Visuals
Remember that Instagram is primarily a visual platform, so your videos should look attractive. Use eye-catching thumbnails and relevant hashtags to ensure that your videos are seen by as many people as possible. Finally, don’t forget to edit your video for maximum impact. With free video editing software you can quickly and comfortably cut out unnecessary footage, add filters and effects, change background, attach music or other audio, etc.
Now that you know more about how to use videos on Instagram, it’s time to get started! Stay creative, attract attention and promote your brand. By following these tips, you will be able to create both informative and entertaining videos that resonate with your audience. Remember, the key is to have fun and experiment until you find what works best.