Today’s topic of video marketing is very important to marketers. So welcome to the final part of my 4-part series on getting increased traffic to your blog.
If you’re just joining me, I previously looked at social media for getting increased traffic, leveraging search engines and SEO, using Facebook Ads specifically for the purpose of getting traffic, and how forums can (perhaps surprisingly) be a wonderful tool for getting traffic. So be sure to check those out!
But now, let’s get to the good stuff on video marketing!
There is a trending emphasis on using video in marketing these days, and for great reason. Some of those reasons include better SEO, higher information retention, ease of capture people’s attention, helps build trust and it’s easy to convey information.
It’s also much easier for mobile users, who are a critical part of our audience. People are also more apt to share videos that articles. And most importantly, video helps boost sales and conversion rates. So while video isn’t the easiest content to create, it’s certainly worth the trouble!
As mentioned in Part 1 of this series, increasing traffic to your blog is a key way to increase your profits, regardless of the niche your blog covers. More traffic equals more opportunities for your articles to be read, advertisements and affiliate offers to be clicked, as well as sales of your very own products. It also adds value to your site and makes it more appealing to potential advertisers and sponsors.
In Part 1, I focused on getting traffic from social media. In this part of the series, I will be focusing on getting traffic from search engines and using Search Engine Optimization (SEO). With search engine algorithms being what they are today, this can be one of the top ways to get traffic to your blog or website.
What is SEO?
For those unfamiliar with SEO, it’s important to learn How to do SEO to benefit your website. SEO is basically the process of setting up a website and its content in a particular way so that search engines like Google, Yahoo and Bing give it a high rating. That is what gets your website content displayed high in the search results. It works similarly for blogs. There is a lot to take in when it comes to this side of blogging or running a website, but if you still don’t know how to implement this, it may be best to look into using the services of Connecticut SEO Agencies (if you live around this area) to help you get a better understanding of how SEO can make all the difference to your website/blog. You won’t know if you don’t try.
If you are looking to earn money with your blog, especially more of a full-time income, it helps to have a lot of different resources from which to choose to help give you a lot of options.
And as far as income, sometime we hear you can’t earn full-time income as a blogger, while at other times we hear all about the heroes slaying the dragons in the Blogger-land and you’re convinced these stories must have happened on another planet or that these heroes are just demi-gods. But I’m here to tell you it really is possible to earn lots of cool cash from your blog! Be warned though, it can take a long time to start earning cash from blogging so don’t start expecting overnight miracles. If you are in need of money quickly then you go to one of the MDP pawn shops in San Diego.
So let’s dive into some of the many options out there to help you get started!
Ad networks are the link between bloggers and brands or companies seeking to advertise their products and services. They find unsold advertising space from publishers. Then, they fill that space with digital ad campaigns and sponsorships from their clients. This can be done using several different types of formats, such as text, image and/or video.
Most sponsored ads you see online, whether a sponsored post or a sidebar ad, were created by these ad networks.
Trying to monetize your blog through ads, affiliate links or sponsored posts will take a long while to make serious money. Is there a faster option? This post is going to show you how to become an entrepreneur using your blog. Transitioning from a blog owner to a business owner can initially seem impossible, but I’m here to help make your transition smooth.
So let’s get started with 10 ways to help make you a business owner!
1. Consulting Packages or One-On-One Coaching For Business Owners
Offering packaged services is a surefire way to transition from blog owner to entrepreneur. If new to that idea, perhaps begin offering your skills and knowledge through packaged services before moving to scalable courses, bigger products, group coaching and ebooks. Experiencess gained from one-on-one coaching help make better products.
Narrowing the package helps achieve maximum results. Pick that special thing you’re great at and that you’d like to teach to others. Going all over the place will leave your clients frustrated. Plan your packages so your clients see measurable results gained from your package. Let there be a plan with tasks that leads to results.
Offering an “ask me anything for one hour” isn’t usually as effective as “follow this plan to move from blog to entrepreneur in one day.” The second is more impressive. It doesn’t matter if a client simply spends that one hour asking you questions because they will still leave satisfied.
Is your blog a hobby not earning its keep? Would you rather your blog make you serious money?
Recently I met someone who runs a nice blog with lots of awesome information, but she was only doing it for fun, you know, the usual blogging as a hobby. We eventually scheduled time where I showed her how to treat her blog like a business so she could make cool money from blogging.
If you’ve been thinking about this as well, and you mean serious business about blogging as a business, pay rapt attention to the following points that will enlighten you on how to treat your blog like a business. If you find yourself wanting blog and you have no idea where to start, you might want to try something like Inlinehostblogger’s guide on HostGator vs Siteground or other resources that might be helpful.
1. Make Your Blog Unique By Blogging In A Niche
That this is the first point is no coincidence! If visitors to your blog cannot easily discern your blogging focus or the particular value you intend giving them, chances are high it will be difficult selling anything to them.