Today’s topic of video marketing is very important to marketers. So welcome to the final part of my 4-part series on getting increased traffic to your blog.
If you’re just joining me, I previously looked at social media for getting increased traffic, leveraging search engines and SEO, using Facebook Ads specifically for the purpose of getting traffic, and how forums can (perhaps surprisingly) be a wonderful tool for getting traffic. So be sure to check those out!
But now, let’s get to the good stuff on video marketing!
There is a trending emphasis on using video in marketing these days, and for great reason. Some of those reasons include better SEO, higher information retention, ease of capture people’s attention, helps build trust and it’s easy to convey information.
It’s also much easier for mobile users, who are a critical part of our audience. People are also more apt to share videos that articles. And most importantly, video helps boost sales and conversion rates. So while video isn’t the easiest content to create, it’s certainly worth the trouble!
Welcome to Part 3 of my 4-part series on getting increased traffic to your blog or website!
I previously talked about using search engines and SEO for increased traffic, along with looking into a few SEO Package plans that could boost your websites rankings as well as social media being a valuable resource for increased traffic. In this section I’ll dive a little deeper into social media and talk more specifically about using Facebook Ads. Before we start, ad campaigns can be challenging to run, especially if you don’t have much time or aren’t very good at working with computers. If you apply to either of these then it might be best to get the Knoxville TN SEO by BlackStorm to help you out. If you aren’t sure how to SEO correctly then it may end up hurting your business and site.
I’ll then move on to some great benefits of using forums to get traffic. While forums can get a bad rap because they can have a lot of spammers, or they seem old school, finding the right forums and using them the right way can get you wonderful results! Let’s get started!
An Overview Of Facebook Ads
A Facebook Ad is basically an advertisement created to reach Facebook users based on their activity and their demographics.
They are a popular way of getting increased traffic using Facebook. They’re pretty easy to understand and set up. Combining social media marketing with Facebook Ads is a very powerful strategy.
As mentioned in Part 1 of this series, increasing traffic to your blog is a key way to increase your profits, regardless of the niche your blog covers. More traffic equals more opportunities for your articles to be read, advertisements and affiliate offers to be clicked, as well as sales of your very own products. It also adds value to your site and makes it more appealing to potential advertisers and sponsors.
In Part 1, I focused on getting traffic from social media. In this part of the series, I will be focusing on getting traffic from search engines and using Search Engine Optimization (SEO). With search engine algorithms being what they are today, this can be one of the top ways to get traffic to your blog or website.
What is SEO?
For those unfamiliar with SEO, it’s important to learn How to do SEO to benefit your website. SEO is basically the process of setting up a website and its content in a particular way so that search engines like Google, Yahoo and Bing give it a high rating. That is what gets your website content displayed high in the search results. It works similarly for blogs. There is a lot to take in when it comes to this side of blogging or running a website, but if you still don’t know how to implement this, it may be best to look into using the services of Connecticut SEO Agencies (if you live around this area) to help you get a better understanding of how SEO can make all the difference to your website/blog. You won’t know if you don’t try.
Regardless of the niche your blog covers, increasing traffic to your blog is a key way to increase your profits. The more visitors you can bring to your blog, the more of your articles they may review, the more advertisements they will click, the more affiliate product offers they will see, and the more opportunity they will have to buy your products.
In addition, all of this adds value to your site and makes it more appealing to potential advertisers and sponsors.
The problem is everyone on the web wants more traffic, so everyone is competing and fighting for the attention of viewers. The Internet is filled with so many different bloggers, businesses and advertisers all trying to stand out. That can make it very difficult for you to differentiate yourself from others and to get your blog noticed.
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What dictates the winners and losers can come down to who has the best strategies.
Five of the top major sources for getting traffic to your blog are social media, search engines, Facebook ads, forums and videos.
In this series of posts, I talk about those five major sources. I will share some very effective ways to use them to increase the flow of traffic to your blog. For each traffic source, I’ll cover only the most effective and the most valuable techniques.
