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You are now on your way to becoming a Social Media Goddess. You have been through all of the training. You understand every social media platform on the planet. And you are ready to make some money!
Here is where the real work comes in. You must have a business plan. When drawing up a business plan, having an effective marketing and advertising strategy in place is, without question, one of the most crucial elements for any Social Media Goddess to consider.
The reason is simply the fact that no matter how great your prices are, and no matter how fantastic your social media services are, most people will have no idea that your business even exists. You need to spread the word about your Social Media Agency, share what services you offer and why they would be beneficial to them.
Follow this simple plan to easily source your first 5 social media clients in just 30 days:
Find local businesses
First and foremost, you should begin by making a list of 10 small businesses located within 2 miles of your home. Ideally, include businesses that you frequent often, and ones that you know have been established for a long time. It doesn’t matter what the business does or sells. The fact is they are still in business, and therefore, they are still making money, which is obviously what you want to be doing.
Once you’ve done your research and have found your 10 local businesses, create a simple and basic spreadsheet listing all 10 businesses. Next, you must do some research on each business, particularly when it comes to their social media presence. Nowadays most businesses (even small businesses) have social media pages, so look into each one and find out which, if any, pages and accounts they have. If not social media, they should have a website, or at the very least a Yelp listing.
Look at the businesses with a low online presence
Next, after doing your research and collecting your data, you should then re-arrange your spreadsheet in order of businesses with the lowest online presence and least amount of engagement.
Visit them in person
Once you’ve collected your data, you should then visit each of these businesses in person, ideally during quieter times of the day when they will have more time to speak with you. Once there, introduce yourself and make small talk. Mention that you saw that they had a social media presence, but that you noticed that they hadn’t posted very much.
Next, bring up that you are a social media manager and that you would love to help them expand their reach, before enquiring whom you should speak with. You should then give them a couple of freebies and provide them with some useful strategies designed to improve their brand and to expand their reach, thereby bringing more customers through their doors.
Offer a 90-day trial
Next, offer to provide them with a 90-day trial for a very reasonable price, with the promise of a full refund at the end of it if they aren’t entirely satisfied with the services that you have provided. (Alternatively, if you aren’t comfortable offering a refund based simply on their satisfaction, work with them to determine some reasonable “measurable” goals, and base the refund on their satisfaction and reaching those goals.)
Explain how you can help them to reach more people, share some strategies, and how it will result in them making a lot more money. Most small businesses will jump at this opportunity, providing of course that you offer them a reasonable price in the first place. The idea here is help them increase brand awareness and gain new customers, which will then result in them striking up a long-term working relationship with you.
Make sure you give it your all
The next part is up to you. You know exactly what needs to be done, you know how to help them expand their reach, and you know that your services could potentially help them to do just that. Your goal now is to build brand awareness for their business and drive customers through their doors.
It is really as simple as that.
Now that you have a working strategy in place, simply rinse and repeat, with other businesses in other locations.
Lead Gen Goddess